Anatomy of the SERP

[SEO Manual Chapter 2g]   Experienced SEOs can skip this section, but search engine results pages (SERPs) determine the results of our SEO efforts. In this late-2011 version of a SERP for the query “health insurance agents” in Dallas, TX, we point out key...

Negative Search Ranking Factors

[SEO Manual Chapter 2f]     In addition to the positive search ranking factors reviewed in the preceding blog post, there are also negative factors that can lower your rankings or incur a penalty from Google. Needless to say, your SEO program must audit for...

Positive Search Ranking Factors

[SEO Manual Chapter 2e]     In Google’s case, we know that their search algorithm considers more than 200 factors when determining SERP position for a webpage on any particular search query. Here are some of the elements that SEOs polled by Webmaster World...