Email Marketing

Affiliate Marketing

Average Order Value (AOV)

The average order value (AOV) is a key performance metric used by affiliate marketers, ecommerce businesses and website analytics professionals to produce a broad estimate of the value of each order placed. The AOV provides an indication of the value of each visitor and prospect that converts into a purchase.

[Read at SEOBook] Brands Beat Generics

SEOBook‘s Aaron Wall discusses the difficulties that generic (unbranded) companies face when trying to compete against brands in mature markets, but also some of the challenges that brands face in the domain game. Read the full post at SEOBook.

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