Advanced Website Development
Typical online marketing campaigns spend the overwhelming bulk of their budget on driving traffic to their primary website — as well they should. Whether you’re generating leads, sales or sign-ups, your primary website is the central cog through which everything is funneled.
Unfortunately, for most online businesses, their website is also their weakest link.
Most ecommerce and ebusiness websites break down or fail to generate profits because they don’t understand the #1 purpose of their business websites: to CONVERT… specifically, to convert visitors into prospects, customers and subscribers.
The Design Dilemma
There’s an epidemic among website designers today, and it’s particularly dangerous for the website owners who hire them. Sadly, most designers know little or nothing about online marketing.
More to the point, most designers don’t understand how to create websites that convert visitors into leads or sales.
A few do. But most contractors who claim to be web designers primarily studied graphic arts or took one or two web development courses in school. Many are very adept at creating award-winning designs.
But unless you’re selling art, what do design awards have to do with your business?
That’s the problem with the vast majority of business websites today. They were designed to look good — or, worse, make the designer look good. They weren’t designed to turn your website visitors into leads and sales. They weren’t designed to make money. They weren’t designed to integrate with your online marketing campaign.
Too often, website designs only profit the designer — not the website owner or ebusiness entrepreneur.
The solution to this Internet-wide problem is to demand that your business website design serve your online marketing plans and goals. And Web1Media can help.
The Web1Media Difference
At Web1Media, we believe that business and e-commerce websites should look good. But more importantly, we believe that these websites serve a higher purpose for their entrepreneur owners and investors.
When you partner with Web1Media, you’ll work with talented web designers focused on creating functional websites that will motivate more visitors to move toward a sign-up, engagement or sale. We do this by using the following resources:
- Conversion design best practice
- Installation of analytics and testing regimen to constantly test for better results
- Easy-to-use CMS – so you don’t have to pay for every small change to your site
- Custom scripting to create special plugins and functionality
Now we can’t get your money back for you if you’ve already wasted thousands of dollars on a great-looking but poorly performing website. But we can help you get moving in the right direction with a website designed to grow your online business.