Overhauling Your Existing Campaign
Does your online marketing campaign make you feel as if you’re pedaling an expensive high-end bicycle… in a Formula 1 car race?
Or worse, do you feel as if you’re just standing still while the rest of the Internet (and your competition) is whizzing by?
If your current online marketing campaign isn’t delivering the traffic, leads and sales you deserve, a complete overhaul may be your only option.
Such an overhaul will often follow a game plan similar to the one below:
- Campaign review. We start by analyzing your current campaign data and website analytics to determine what works — and what doesn’t.
- Competition analysis. Next, we review your online competition to better understand their strategies and tactics.
- Set goals. Armed with this data, we clarify and then prioritize your website objectives and goals
- Establish milestones. The goals will then determine the number of leads and amount of traffic that your new campaign needs to generate, along with supporting metrics.
- Campaign design. Each business and website has unique needs. That’s why Web1Media designs a traffic-generation program, which may integrate SEO, SEM, affiliate marketing, social media marketing and other channels to deliver sufficient visitor traffic.
- Conversion optimization. We simultaneously work with your web developer to optimize your website, so that it converts more of the traffic into leads and sales.
- Lead nurturing. With leads-oriented businesses, Web1Media can also develop a long-term email drip marketing program to nurture leads and turn more prospects into continuous buyers.
- Monitoring and reporting. We also ensure that we install a web analytics program on every page of your website to monitor the progress of the online marketing campaign. We then provide weekly tracking reports, as well as periodic conference calls to review results and make necessary adjustments. Our reports typically include search engine rankings for target keywords (when applicable), along with integrated analytics charts.
- Continuous improvements. Based on your tracking reports, we continue to make adjustments and allocate resources as necessary to achieve goals.
Web1Media will work with you to create a new, comprehensive online marketing plan that will help you rise from the ashes of your previous under-performing campaign — with a new marketing plan designed to deliver results.