[SEO Manual: Chapter 1]



Over the past few years, I’ve been working on a search engine optimization (SEO) manual for the various SEO teams with whom I’ve worked. I’ve also shared parts of it with our Chicago Online Marketing Meetup group, especially during our SEO and search engine marketing (SEM) workshops.

Now I’d like to share it with you.

Over the next six months, I will be serializing this SEO guide and publishing it to this blog. I hope that you will find it useful and beneficial.

There’s no cost for these SEO tips, tactics and strategies. But I do ask that you please feel free to submit questions and suggestions. We’ll try to address your questions (along with answers and solutions) and your suggestions in future postings — and maybe even incorporate it into our ever-changing SEO manual.

That actually brings up one of the unique challenges of writing an SEO guidebook. SEO is constantly changing. Although many principles remain the same, a few have changed. More to the point, Google (and other search engines) are constantly and continuously tweaking their search algorithms to better serve their users. That means that any SEO manual worth it’s salt must be dynamic and likewise undergo  continual updates.



Next SEO Manual post:  Understanding SEO in the Online Marketing Context


The Web1Media SEO Manual is an advanced search engine optimization (SEO) guide developed by Web1Media and serialized for public use. The SEO tactics, strategies and principles discussed in this SEO manual have been gleamed from our own experiences in the SEO, SEM and online marketing arena. If you would like to cite any portion of this SEO guide for non-profit use, we would be honored and simply request a citation link.

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