[SEO Manual Chapter 2e]



In Google’s case, we know that their search algorithm considers more than 200 factors when determining SERP position for a webpage on any particular search query. Here are some of the elements that SEOs polled by Webmaster World listed as probable “positive” factors used by Google’s algorithm:

  • Back Links (inbound): Age of web page linking to you
  • Back Links (inbound): Age of website linking to you
  • Back Links (inbound): ALT tag of images linking
  • Back Links (inbound): Anchor text of link
  • Back Links (inbound): Authority links (NYTimes, Harvard, Wikipedia, etc)
  • Back Links (inbound): Authority of top level domain (.edu, .gov)
  • Back Links (inbound): Country specific top level domain
  • Back Links (inbound): Location of link on linking page (footer, body, etc.)
  • Back Links (inbound): Location of server for linking website
  • Back Links (inbound): Quality of web page inbound linking
  • Back Links (inbound): Quality of website inbound linking
  • Back Links (inbound): Relevancy of page’s content linking to you
  • Back Links (inbound): Title attribute of link
  • Back Links (inbound): Uniqueness of class C IP address
  • Back Links (internal cross-links): Anchor text of FIRST text link
  • Back Links (internal cross-links): Location of link on page
  • Back Links (internal cross-links): Number of internal links to page
  • Domain: Age
  • Domain: History
  • Domain: IP address of hosted domain
  • Domain: Keywords in domain name
  • Domain: Location of host server
  • Onsite Content: Freshness of content
  • Onsite Content: Keyword density of page
  • Onsite Content: Keywords in body text
  • Onsite Content: Keywords in header tags (H1, H2 etc)
  • Onsite Content: Keywords in Meta Description
  • Onsite Content: Keywords in Title Tag
  • Site Structure: HTML file structure
  • Site Structure: URL path
  • Site Structure: Use of external CSS / JavaScript files
  • Site Structure: Use of Headers tags
  • PageRank


The bulk of this SEO guide will provide detailed instructions and tips for optimizing your websites with these positive factors, as well as finding and fixing negative factors that may be damaging your site’s rankings.




Next SEO Manual post:  Negative Ranking Factors


The Web1Media SEO Manual is an advanced search engine optimization (SEO) guide developed by Web1Media and serialized for public use. The SEO tactics, strategies and principles discussed in this SEO manual have been gleamed from our own experiences in the SEO, SEM and online marketing arena. If you would like to cite any portion of this SEO guide for non-profit use, we would be honored and simply request a citation link.

Please don’t forget to subscribe to our RSS feed to receive our upcoming blog posts. More importantly, because SEO is so dynamic, we encourage and invite any comments, corrections or questions you may have in the comment section below.