Google just launched its new Google Advisor, and as a consumer, I have to say that I’m very impressed.
It’s just offering a few financial products, but the simple, efficient design is very refreshing. It gets right to the point and highlights the main points most of us would be interested in as we shop for higher bank deposit rates and lower mortgage interest rates.
Google Advisor also offers a trend line so we know where rates have been the past three months… and where they may be headed.
Select one of the featured products and Google Advisor takes you to a comparison page that lets you sort the listed providers and plans by what really tickles our fancies. Yes, you can sort by rates, points (for mortgage loans) and annual fees (for credit cards). But you can also sort by APRs and projected monthly payments.
Next time I’m in the market for the best rates on a mortgage loan, CD, savings account, checking account or credit card, I’ll be sure to stop by Google Advisor.
However, I can’t help but wonder what this means for SEOs. I don’t think Google Advisor will mean the end of SEO professionals, but there’s a good chance that Google Advisor, if it really takes off, will siphon off many of the online consumers who are already in the buying stage. That would leave “researchers” still looking for websites with information. But will they use those informative websites to make their purchase — or will they then turn back to Google Advisor.
Needless to say, I’m very curious to see how the public responds to Google Advisor. If they’re anything like me, I tend to think that Google Advisor will be a big hit — for consumers.
For smaller banks and financial companies who can’t afford to compete in that marketplace — and many SEOs in the affected fields — it probably won’t be as popular.