At, Thomas Baekdal wades into the Facebook/Aftenposten controvery to argue that publishers are fighting the wrong war as it challenges Facebook’s editorial policies: “Facebook’s editorial purpose is pretty much the exact opposite of Aftenposten’s editorial purpose. You cannot get any further apart than this. And this is exactly why we have so many conflicts between traditional newspapers and Facebook. You are completely missing the point about what Facebook is. You think Facebook is the be-all, end-all channel for everything, and because of that, you demand that they adopt the same mass-market editorial focus we see with newspapers.But that’s not what Facebook is. Facebook is not a channel for everything. It never was, and it never will be.What’s even more important is to think about this from a user perspective and ask what they want.” Read the full article at