Web1Media

An Integrated Marketing Blog


XHTML


Posted By on Mar 24, 2014

What is XHTML? Extensible hypertext markup language (XHTML) is a markup language that uses formatting based on the extensible markup language (XML), but incorporating the content-displaying function of hypertext markup language (HTML). HTML, which introduced the World Wide Web, is designed to display content. XML is designed to structure, store and transport data (and content). XHTML combines the two to provide an XML-based structure...

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XML


Posted By on Mar 24, 2014

What is XML? Extensible markup language (XML) is a flexible type of markup language that was designed to structure, store or transport data. In many ways, XML is more than a markup language: XML actually provides a framework for defining markup languages. Since it was officially recommended by the World Wide Web Consortium (W3C) in 1998, the XML syntax has been used to develop several XML-based formats, including really simple...

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XML Sitemap


Posted By on Mar 24, 2014

What is an XML Sitemap? A sitemap is a listing of page and file URLs for a website. Sitemaps visible to human visitors to a website are often created in standard HTML format. XML sitemaps use the Extensible Markup Language (XML) to create sitemaps, which are often only visible or submitted to search engines. From an SEO standpoint, XML sitemaps are an effective way of informing search engines like Google about new websites or web...

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WYSIWYG


Posted By on Mar 24, 2014

What is WYSIWYG? The acronym WYSIWYG is short for “what you see is what you get” and pronounced as “wiz-ee-wig.” It refers to web content editing and website development systems that display the content as it would appear as a finished onscreen product. Before the introduction of¬†WYSIWYG , web developers and coders worked exclusively with the markup code. In order to view the product of their coding work, they...

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Citation Link


Posted By on Mar 23, 2014

What is a Citation Link? Strictly speaking, a¬†citation link is a type of web hyperlink that is anchored by a citation or mention of the target website, web page, published content or author. Search engine optimization (SEO) professionals value legitimate citation links very highly, as they can help improve the targeted website’s reputation and rankings. These hyperlinks are important elements of Google’s search...

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Aweber


Posted By on Mar 23, 2014

What is Aweber? Aweber is a web-based email marketing solution used by many marketers, web startups and webpreneurs. In addition to offering some of the most affordable packages among email marketing software, it also claims to have invented autoresponder emails, which sends a series of automated emails to list prospects that meet certain rules or are in a specified niche. Currently based in Chalfont, PA, Aweber offers many of the...

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Audio Video Interleave (AVI)


Posted By on Mar 23, 2014

What is Audio Video Interleave (AVI)? Audio Video Interleave, better known as AVI, is a multimedia format that was the first audio/visual format created for Windows, allowing for both audio and video and synchronous audio/video playback. In fact, the “interleave” in audio video interleave refers to AVI’s ability to intermix chunks of video and audio data, in an alternating series. Based on the Resource Interchange...

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Average Position


Posted By on Mar 23, 2014

What is the Average Position? In the search engine marketing (SEM) arena, the term average position refers to the placement of an organic entry or PPC ad on a search engine results page (SERP). Each time a user searches for a keyword phrase, the search engine’s algorithm, along with the advertiser’s bid (in the case paid search), will determine a website’s or ad’s ranking. The results may vary with each...

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Average Order Value (AOV)


Posted By on Mar 23, 2014

What is the Average Order Value (AOV)? The average order value (AOV) is a key performance metric used by affiliate marketers, ecommerce businesses and website analytics professionals to produce a broad estimate of the value of each order placed. The AOV provides an indication of the value of each visitor and prospect that converts into a purchase. Armed with the AOV, digital marketers can forecast potential revenues from future...

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-30 Penalty


Posted By on Mar 22, 2014

What is a -30 Penalty? A minus-30 or negative-30 penalty is an informal designation used by search engine optimization (SEO) specialists and theorists to describe a common type of search ranking penalty assessed by Google in the past. It has never been officially acknowledged by Google’s webspam team, but many SEOs have observed its application enough times to start using the label to describe certain types of penalties....

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