An Integrated Marketing Blog

Call to Action (CTA)

Posted By on Aug 1, 2014

What is a Call to Action (CTA)? The “call to action” or CTA has been a core requirement of effective marketing for nearly a century. For many copywriters and marketers, the call to action is what pulls together an article, email, advertisement, commercial, mailer or landing page. With the advent of online and digital marketing, the importance of the CTA has grown because marketers can now easily test the effectiveness of CTAs – as...

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Article Marketing

Posted By on Jul 27, 2014

What is Article Marketing? A subset of content marketing, article marketing is a type of marketing strategy that typically relies on publishing favorable or reputation-enhancing articles (or article snippets) about an organization, person, product, brand or event — on third-party websites. Article marketing campaigns are often launched with the following objectives: Gain wider recognition for the target organization, author,...

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NoFrames Tag

Posted By on Jun 3, 2014

What is a NoFrames tag? The noframes tag is an HTML element that had been available for browsers and web bots that did not support frames. However, the noframes tag and the related frame and frameset elements are not recognized by HTML 5.0, because they can have an adverse effect on accessibility and usability. The primary use of the noframes tag was to provide a message or some alternative content for browsers that did not support...

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Hard Bounce

Posted By on May 29, 2014

What is a Hard Bounce? In email marketing, bounces refer to emails that the recipient is unable to receive, which results in an error (also known as a “bounce”) message from the intended recipient’s email server. A hard bounce is a relatively permanent error, which means that repeated attempts to send the same email to the same email address will result in the same error message. Often, a hard bounce refers to...

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Content Farm

Posted By on May 8, 2014

What is a Content Farm? Sometimes called a content mill, a content farm is a website (and business model) that generates high volumes of web content for the purpose of gaining revenue through search engine optimization (SEO). Content farms typically produce or collect articles, primarily on a topics that are popular among search engine users. However, content farms may also produce or include infographics, videos and other types of...

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Article Directory

Posted By on May 7, 2014

What is an Article Directory? The term “article directory” can be applied to a number of different websites and products, but among digital marketers, article directories typically refer to websites that gather, curate and manage various types of articles on select topics for the purpose of generating more traffic and advertising revenue. By generating or collecting content that can rank highly on search engine results for...

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Posted By on Apr 30, 2014

What is ARPAnet? ARPAnet is considered the first implementation of what we now know as the Internet. The ARPAnet name comes from the Advanced Research Projects Agency (ARPA), which was created in 1958 by President Dwight D. Eisenhower, to drive research into technology and science that would ensure the U.S. military’s leadership role in science and technology. One of the chief motivations for ARPA’s creation was the launch...

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Posted By on Apr 29, 2014

What is AWStats? Before the emergence of Google Analytics, many website owners and webmasters relied AWStats to monitor website traffic. In addition to being a useful tool for tracking website traffic, AWStats was an open source software that was available for all website owners. AWStats is a web analytics tool that reviews and examines the server log files of the monitored website. It also presents its tracked data with tables and...

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Xenu Link Sleuth

Posted By on Mar 24, 2014

What is Xenu Link Sleuth? The Xenu Link Sleuth is a free and popular program used by many search engine optimization (SEO) specialists to crawl websites and check links. Although it has been promoted as a tool for finding broken links on a website, SEO experts actually use tools like the Xenu Link Sleuth to do more than just check for broken links. At its core, the Xenu Link Sleuth is a web bot. It crawls available files and pages on...

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Posted By on Mar 24, 2014

What are XForms? XForms are considered the alternative to the relatively limited form element in standard HTML. Like XHTML, XForms are based on the Extensible Markup Language (XML) — but XForms are different from XHTML forms. XForms provide several advantages and benefits over traditional HTML-based forms that is making it a more popular choice for many web developers: Structured data support. XML is all about providing a format...

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