Category: Glossary

Call to Action (CTA)

With the advent of online and digital marketing, the importance of the CTA has grown because marketers can now easily test the effectiveness of CTAs – as well as determine which types of CTAs work best for specific campaigns and products.

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Article Marketing

A subset of content marketing, article marketing is a type of marketing strategy that typically relies on publishing favorable or reputation-enhancing articles (or article snippets) about an organization, person, product, brand or event — on third-party websites.

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NoFrames Tag

The primary use of the noframes tag was to provide a message or some alternative content for browsers that did not support the frames or frameset elements. Although the noframes element is not necessary, it is recommended practice for whenever a frameset or frame element is used for a web page.

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Hard Bounce

Hard bounces have traditionally been considered one of the factors used by spam filters and anti-spam software in determining whether messages from an email sender should be accepted. However, it is not considered as important as other factors, particularly those involved with engagement.

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Content Farm

The primary critique of content farms and mills is that they produce low-quality or mediocre content that clutter the web and, most importantly, search engine results pages (SERPs) with spammy content. These results in a lower quality of user experience (UX) for search engine users.

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Article Directory

By generating or collecting content that can rank highly on search engine results for the target keyword queries, article directories hope to generate the mass volume of traffic that can generate significant advertising revenues. Some article directories also share a portion of the advertising revenue they generate with the authors of the content on their sites.

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ARPAnet

The ARPAnet name comes from the Advanced Research Projects Agency (ARPA), which was created in 1958 by President Dwight D. Eisenhower, to drive research into technology and science that would ensure the U.S. military’s leadership role in science and technology.

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AWStats

Before the emergence of Google Analytics, many website owners and webmasters relied AWStats to monitor website traffic. In addition to being a useful tool for tracking website traffic, AWStats was an open source software that was available for all website owners.

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Xenu Link Sleuth

The Xenu Link Sleuth is a free and popular program used by many search engine optimization (SEO) specialists to crawl websites and check links. Although it has been promoted as a tool for finding broken links on a website, SEO experts actually use tools like the Xenu Link Sleuth to do more than just check for broken links.

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XForms

XForms are considered the alternative to the relatively limited form element in standard HTML. Like XHTML, XForms are based on the Extensible Markup Language (XML) — but XForms are different from XHTML forms.

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XHTML

Extensible hypertext markup language (XHTML) is a markup language that uses formatting based on the extensible markup language (XML), but incorporating the content-displaying function of hypertext markup language (HTML).

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XML

Extensible markup language (XML) is a flexible type of markup language that was designed to structure, store or transport data. In many ways, XML is more than a markup language: XML actually provides a framework for defining markup languages.

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