Category: Display Advertising

3rd Party Bid Management – 3 Benefits and 3 Challenges (Point It)

Point It‘s Lindsay Walker discusses the main benefits and challenges of using a bid management software: “Platforms help with bidding by making trade-offs across tens of thousands of keywords across multiple engines – Google/Bing/Gemini. They can also trade-off between paid search and other channels such as dynamic remarketing and shopping.” Read the full post at Point It.

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