Category: Digital Marketing

3rd Party Bid Management – 3 Benefits and 3 Challenges (Point It)

Point It‘s Lindsay Walker discusses the main benefits and challenges of using a bid management software: “Platforms help with bidding by making trade-offs across tens of thousands of keywords across multiple engines – Google/Bing/Gemini. They can also trade-off between paid search and other channels such as dynamic remarketing and shopping.” Read the full post at Point It.

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12 Ways to Incorporate A/B Testing into Marketing Automation (Firesnap)

Firesnap‘s Chad Carpenter shares a dozen tips for implementing more A/B testing into your marketing automation platform: “In real life, testing is never complete because even the best controls become ‘tired’ when your entire target market has seen them too often.” Read the full post at Firesnap.

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