Call to Action (CTA)

Call to Action (CTA)

What is a Call to Action (CTA)? The “call to action” or CTA has been a core requirement of effective marketing for nearly a century. For many copywriters and marketers, the call to action is what pulls together an article, email, advertisement, commercial, mailer or...
Article Marketing

Article Marketing

What is Article Marketing? A subset of content marketing, article marketing is a type of marketing strategy that typically relies on publishing favorable or reputation-enhancing articles (or article snippets) about an organization, person, product, brand or event...
NoFrames Tag

NoFrames Tag

What is a NoFrames tag? The noframes tag is an HTML element that had been available for browsers and web bots that did not support frames. However, the noframes tag and the related frame and frameset elements are not recognized by HTML 5.0, because they can have an...
Hard Bounce

Hard Bounce

What is a Hard Bounce? In email marketing, bounces refer to emails that the recipient is unable to receive, which results in an error (also known as a “bounce”) message from the intended recipient’s email server. A hard bounce is a relatively...
Content Farm

Content Farm

What is a Content Farm? lumes of web content for the purpose of gaining revenue through search engine optimization (SEO). CoSometimes called a content mill, a content farm is a website (and business model) that generates high vontent farms typically produce or collect...