Author: Rey Villar

Call to Action (CTA)

With the advent of online and digital marketing, the importance of the CTA has grown because marketers can now easily test the effectiveness of CTAs – as well as determine which types of CTAs work best for specific campaigns and products.

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Article Marketing

A subset of content marketing, article marketing is a type of marketing strategy that typically relies on publishing favorable or reputation-enhancing articles (or article snippets) about an organization, person, product, brand or event — on third-party websites.

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NoFrames Tag

The primary use of the noframes tag was to provide a message or some alternative content for browsers that did not support the frames or frameset elements. Although the noframes element is not necessary, it is recommended practice for whenever a frameset or frame element is used for a web page.

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Hard Bounce

Hard bounces have traditionally been considered one of the factors used by spam filters and anti-spam software in determining whether messages from an email sender should be accepted. However, it is not considered as important as other factors, particularly those involved with engagement.

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