Posts made in August, 2014

Call to Action (CTA)

Posted By on Aug 1, 2014

What is a Call to Action (CTA)? The “call to action” or CTA has been a core requirement of effective marketing for nearly a century. For many copywriters and marketers, the call to action is what pulls together an article, email, advertisement, commercial, mailer or landing page. With the advent of online and digital marketing, the importance of the CTA has grown because marketers can now easily test the effectiveness of CTAs – as...

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