Posts made in March, 2012


[SEO Manual Chapter 4b3]   In a previous post, we listed eleven (11) onsite search engine optimization tasks focused on optimizing the site structure: file inventory; file structure; site link planning; sitemaps; domain names; directory and file names; breadcrumbs; caching programs; hypertext access (.htaccess) files; restructuring issues; and sub-domain issues. This post will dive deeper into the second task on that list —...

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[SEO Manual Chapter 4b2]   In the previous post, we listed eleven (11) onsite SEO tasks focused on the optimization of the site structure: file inventory; file structure; site link planning; sitemaps; domain names; directory and file names; breadcrumbs; caching programs; hypertext access (.htaccess) files; restructuring issues; and sub-domain issues. This post will dive deeper into the first task — assembling and analyzing...

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[SEO Manual Chapter 4b1]   The driving principle behind optimizing the site structure is to make the website faster and more efficient – for both search bots and humans alike. The site structure must aid human visitors quickly find the pages and files they’re looking for on the site. Similarly, the optimized site structure will help web crawlers sent by Google, Microsoft and other search engines to quickly index all the pages...

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Onsite Optimization Protocol


Posted By on Mar 27, 2012

[SEO Manual Chapter 4a]   The purpose of onsite optimization is to improve the current or proposed site structure and elements, so as to allow more efficient indexing by search engine bots. Secondarily, onsite SEO will facilitate the content generation and offsite optimization campaigns. The various onsite SEO factors can be grouped into four categories: Site structure Technical setup Content Internal linkbuilding   The...

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Setting Keyword Page Assignments


Posted By on Mar 26, 2012

[SEO Manual Chapter 3g]   Now that you have your keyword priorities, it’s time to assign them to specific pages. On those pages, your assigned keyword target will be placed in key positions, such as the title tag, description meta tag, headline, first paragraph, sub-headers and closing paragraphs. You’ll also use that assigned keyword to guide your SEO link-building for each page. Here’s an effective method for assigning keywords...

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