Anatomy of the SERP

[SEO Manual Chapter 2g]   Experienced SEOs can skip this section, but search engine results pages (SERPs) determine the results of our SEO efforts. In this late-2011 version of a SERP for the query “health insurance agents” in Dallas, TX, we point out key...

Negative Search Ranking Factors

[SEO Manual Chapter 2f]     In addition to the positive search ranking factors reviewed in the preceding blog post, there are also negative factors that can lower your rankings or incur a penalty from Google. Needless to say, your SEO program must audit for...

Positive Search Ranking Factors

[SEO Manual Chapter 2e]     In Google’s case, we know that their search algorithm considers more than 200 factors when determining SERP position for a webpage on any particular search query. Here are some of the elements that SEOs polled by Webmaster World...

Health Searches: Google Just Became a Doctor?

  It probably wouldn’t surprise you to know that I’m a Trekker — as in Star Trek’er. For the uninitiated, “Trekkie” tend to apply to fans of the original series, while “Trekker” applies to fans of the “Star...

How Search Engines Work

[SEO Manual Chapter 2d]     To deliver the relevant content people want, successful search engines basically follow a three-part process, much of it behind the scenes:   1. Web Crawling Search engines use web crawlers (often called spiders or web bots)...