If You Can’t Join Them, Beat Them — Google Takes on Groupon

Did Groupon Err By Spurning Google’s Offer   Like a bad date who couldn’t take “let’s just be friends” for an answer, Google has turned from suitor to rival. Many would say it was inevitable. It’s not like Groupon created a revolutionary new technology. The daily deal wasn’t even their idea. [I remember signing up for Woot’s daily emails and hilarious ad copy nearly four years ago.]¬†Groupon’s big innovation was taking that daily deal concept and making it ultra local… then growing it like gangbusters. Now Google has quietly rolled out their answer to Groupon with Google Offers. It’s only available in New York City, Portland and the San Francisco/Oakland area.. for now. If you want to be “invited” to Google Offers, you can get on their waiting list at¬†https://www.google.com/offers/t#!subscribe. So did Groupon make a mistake when it decided not to accept the handsome offer from the real Big G? Is Google being a vindictive about the very public turn down it received from Google last year? There may be a little bit of revenge on Google’s part. I mean seriously: who enjoys being dumped (especially when you’re the big man on campus)? But the truth is that it makes perfect sense. Google has been making a concerted effort to enter the local search scene for quite some time. Plus, they have everything they need to succeed in Groupon’s...

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